Email Marketing Class

What you'll learn

Groups, Segments, and Tags (Oh my!)

More terrifying than lion, tigers, and bears? No way! You can start with one, simple list, but as you grow, you'll need to know the importance of segmenting and tracking. I'm breaking it down for you.

Getting started with groups

How to be sure your subscribers are getting right emails

When to use tags (and how)

What to Say and When to Say it

How long has it been since you last emailed your list? Want to know the right frequency and what the heck you're supposed to be writing?

Sequences and automations vs. Campaigns

When to send your emails

My signature email sending cadence

How to Get Seen in Crowded Inboxes

Emailing people doesn't always mean reaching them. Stand out from the crowd, plus ways to insure you don't end up in the dreaded SPAM folder.

The importance of subject lines

Deliverability tips

The strategic types of content

How to Grow Your List

Unsubscribes aren't so bad after all. Learn about different ways to entice the right people to sign up for your list.

Open rates and click-through rates

Lead magnets and opt-ins

Landing pages

@annmarie.gustafson

Hi, I'm Annmarie, your instructor.

I'm a Certified Email Marketing Expert through MailerLite, which is my platform of choice, though I've worked in many of them. My background originated in Marketing and Web Design, but I firmly believe that a large part of your small business success lies in your email list. I'm can't wait to help you learn to love email marketing (or at least the results you're getting from it)!

Learn to love your list

Are you favoring social media over your email list? Email remains the most strategic channel according to market research, yes, even ABOVE social media. (DMA, 2019) Learn how using your email list can create better conversions (i.e. sales).

Before your consider if this on-demand training is worth it, I'll leave you with this staggering statistic. For every $1 you spend on email marketing, you can expect an average return of $42. (DMA, 2019)

I'll let you do the math on that one.

What's the Price?

Sign Me Up!

60 Minute Training, Online Course

Bonus: Recorded Q&A Session

Training from a MailerLite Expert

Proven Email Marketing Methods

Don’t take my word for it. Listen to what others are saying:

“Ahhh just got a $50 order literally FIVE MINUTES after I sent out my email!! Thank you Annmarie for helping me get this set up."

“I've been struggling for the last few days to set up a landing page with a giveaway, found your video today and have managed to complete my project. Thank you so much for your clear instructions it's very much appreciated."

Frequently Asked Questions

How long do I get access to this online course?

You get access to the Email Marketing Masterclass On-Demand for three months from the date of purchase. Why no lifetime access? Because it’s been proven that only a small percentage of people ever take action. This limit is in place to help you succeed!

Do you a give money back guarantee?

Due to the digital nature of this course, there are no refunds. However, if you are dissatisfied for any reason, please contact support@annmariegustafson.com.

I'm using MailerLite, MailChimp, ConvertKit (Fill in the blank here). Will this work for me?

This class is designed to help you, no matter what email marketing platform you're using. I will be using examples from MailerLite, so some of the extact technology may look a little different than your platform, but the ideas and principles are the same for any email marketing platform.

If you have specific questions on how to operate your email marketing platform, a 1:1 strategy call would be a better fit for you.

It's time to get serious about your email list.